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URLwire for Monday, December 9, 2002
North America's First Online Home Décor 
Makeover Service Launched is the first online resource for custom 
home decorating plans

North America's First Online Home Décor Makeover Service Launched
“We have become more focused on home, family and friends so it became clear that creating a comfortable home environment is a greater priority no matter what your stage of life.  Now with this accessible and affordable option, homeowners and renters can achieve their vision of comfort, style and functional beauty via the Internet.”

Deidre Gilbert
President, rearrange 

Search URLwire archives since 1994 is the first online home decorating and room makeover service available North America wide.  Users can complete their consultation and provide their photographs online and receive custom home décor solutions in just hours.  The service is currently delivering each electronic decorating plan within 72 hours of receiving the order.

rearrange President, Deidre Gilbert, says about the revolutionary service “We have become more focused on home, family and friends so it became clear that creating a comfortable home environment is a greater priority no matter what your stage of life.  Now with this accessible and affordable option, homeowners and renters can achieve their vision of comfort, style and functional beauty via the Internet.”

Conventional sources for home makeover ideas have typically come from idealized magazine layouts, television shows and retail product lines.  What they can’t give the average homeowner or renter but can, is a solution that considers their specific furnishings, structural elements, finishes, preferences, budgetary limitations and the functional needs of all family members.  The process of Home Imaging™ addresses the individual questions, concerns and vision of each online client to create their image of a comfortable home. 

The site was developed as a result of the high demand for do-it-yourself decorating solutions combined with the need for customized plans to satisfy each individual client.  Users of have the choice of completing their online consultation and then uploading images in jpeg format or having their photographs developed and mailed to rearrange.  Makeover plans are inspired by the content of their consultation, room photos and any samples they provide, and then enhanced by the input of an experienced Home Imaging Consultant. 

Every client receives an electronic package via email including digital sketches over their images and a detailed written plan. offers a do-it-yourself instructional guide for first-time painters, weekly decorating tips, showing checklists for home sellers and an online shopping resource for home décor items.  Visitors can easily share the site with friends, family and colleagues with the feature “send this site to a friend” or give the gift of a more comfortable home with online gift certificates. 

All site visitors and online clients enjoy the highest level of privacy without receiving uninvited promotional material from rearrange or its affiliates.  They are free to reveal their inner sanctum without sharing their home address or telephone number. provides a timely service designed for North Americans seeking professional home decorating advice without risk.  Do-it-yourself home decorating is reaching new heights with this revolutionary online service from rearrange. 

  • Complete the online consultation and upload photographs in minutes OR print your online consultation and mail your photographs and samples
  • Receive a detailed plan for a room makeover for $60 OR practical solutions for a single decorating dilemma for $35
  • Send electronic gift certificates to friends and family with a personal message
For more information, contact Deidre Gilbert via email to 
and visit

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