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December 9, 2004
ConsumerReports.org's Holiday Giving Guide Includes Shopping Tips for Popular Gifts
Before visiting stores or web sites this holiday shopping season, consumers should visit the free ConsumerReports.org “Holiday Giving Guide” to get expert buying advice, shopping tips and easy access to safe online shopping. The "Holiday Giving Guide” is a free section and will be available at ConsumerReports.org (CRO) through the holiday shopping season.
The special online section offers expert information on everything related to buying electronics products including detailed advice on how to buy plasma and LCD TVs; getting started with digital photography; DVD players; CD players, recorders and mini music systems; camcorders; PCs; and more. The “Holiday Giving Guide” also offers tips on other popular holiday gifts including advice on how to choose toys; video and computer games; bargain bikes; gifts for the yard or workshop; snow blowers; and food processors, mixers and knives.
ConsumerReports.org’s recently expanded “Shop Online” feature allows subscribers to bridge the gap between the research process and the actual purchase. One click from selected CRO Ratings pages on consumer electronics leads to a gateway page that links to Yahoo!, which provides a customized version of its shopping service where consumers can buy the rated products. To provide CRO subscribers with a safer online shopping experience, Yahoo! has customized its shopping service for CRO subscribers by sorting retailers by price, lowest to highest; eliminating used or refurbished products from retailers’ listings; and by providing links to only those retailers who are qualified for inclusion in Yahoo Shopping’s Buyer Protection Plan, which safeguards consumers against fraudulent online sellers.
In keeping with Consumer Reports’ historical commitment to independent, unbiased service to its readers, neither CRO nor its nonprofit parent, Consumers Union, derives any revenue from this arrangement with Yahoo! or from the purchases that occur via the Shop Online feature.
“Some of the most popular products for holiday gift-giving are also the ones that change the most frequently,” said ConsumerReports.org Associate Editor Helen Popkin. "This is the season when many people do the bulk of their purchasing each year, and with the information we’ve brought together in the “Holiday Giving Guide” for ConsumerReports.org, everyone can get through the holiday season with the confidence of having the unbiased facts they need before choosing a product or brand.”
Along with shopping advice for specific products, CRO’s “Holiday Giving Guide” also includes general online shopping tips, advice on returning gifts, and a Health and Travel section.
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