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URLwire
for Wednesday, December 17, 2003 - Online news headline linking services
are welcome to link to this story
SpellCraft is the first Instant Messenger that builds your "buddy" list based on a series of criteria selections. Web sites using SpellCraft have the ability to build communities of anonymous users instantly, without the users having to download or install any program or code. SpellCraft's Instant Messenger has no enrollment or registration requirements making integration into any website so seamless that their visitors will never know they are using a third party's product. Functioning in this unobtrusive manner distinguishes SpellCraft Networks from its competitors. Not only can web sites customize SpellCraft's Instant Messenger to fit the look and feel of their own web site, but they can personalize it to their users' unique preferences as well. By allowing web sites to reuse known user preferences, visitors to those web sites using SpellCraft's Instant Messenger are far more likely to feel at home in what can often be an impersonal and unfriendly World Wide Web. Additionally, SpellCraft's Instant Messenger is hosted remotely and thus, there are no usage limitations. Furthermore, remote hosting affords SpellCraft Networks the opportunity to use a small space within the Instant Messenger window for advertising, allowing the service to remain cost-free. SpellCraft sees remote hosting as the best option, given that many websites do not have the infrastructure to support the high-bandwidth this form of interactivity needs. SpellCraft Networks' Instant Messenger was designed around the Internet's paradigm shift from a passive media outlet to an interactive one. Even the normally static news sites are now flooded with interactive polls, forums and other forms of social interaction. SpellCraft Networks feels that it has found the perfect match of form and function in their Instant Messenger to meet this burgeoning demand. SpellCraft creator Keith Hiatt commented on the launch, "making visitors feel like part of a larger community is one of the few proven way of "brand building" for many websites. Also, SpellCraft can be used as a customer service tool or even for online meetings between teacher and student, parents and kids, etc. Since it provides real-time back and forth text communication, without requiring any downloads or installations, their is zero learning curve". With both eyes focused towards maximizing a web sites potential impact in the building of these communities, SpellCraft has built one of the most cohesive and intuitive interfaces into their Instant Messenger. Cumbersome processes providing multiple image support, blocking and even leaving messages for offline visitors has been reduced to single-click options. As web sites become more sensitive to the benefits derived from brand name building (customer loyalty, increased market share, etc.), SpellCraft expects the classic "number of hits" model to continue its downward trend within the Internet arena. Making visitors feel like part of a larger community is probably the most proven way of providing this "brand building" for many web sites. SpellCraft's service is built on criteria matching, providing an outstanding opportunity to incorporate anonymous file-sharing into the Instant Messenger. SpellCraft Networks is also developing support for the technologies associated with the growing mobile market. Keeping abreast of the consumer market, SpellCraft Networks allows their clients to focus on the content of their web site. They also maintain a strict no- affiliation policy which allows SpellCraft Networks to best meet the individual needs of each client with an uncompromized standard of service. SpellCraft's goal, quite simply,
is to provide the very best tool for web sites to build a community of
web site users, thereby increasing awareness of their brand on the web.
To see how easy it is to incorporate SpellCraft's Instant Messenger into
any web site, visit SpellCraft Networks at http://www.spellcraft.com/im.html.
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