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URLwire for Thursday, December 18, 2003 - Online news headline linking services are welcome to link to this story 
BuyTelco Announces New Broadband Index (BBI) Measuring
High Speed Internet Demand Across The USA In “Real-Time”
Revealing Data Shows Highest Demand From The Affluent, And
Low Demand From The Poor and Rural Segments Of American Society. 
BuyTelco Announces New Broadband Index (BBI)  
The purpose of the BuyTelco Broadband Index (BBI) is to measure current month and historical trends as it relates to broadband demand in the United States.
November 2003 (see complete report)
South Dakota
Rhode Island
Ratings are indices measuring demand against aggregate data. For example, a rating of 120 means that activity is 20% greater than average for that metric.
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What is the demand for broadband in the affluent areas of the USA versus the poor and rural areas?  Where are consumers in the buying process?  How does demand breakdown among demographic groups? The BuyTelco Broadband Index (BBI) answers these questions and more with its monthly roundup of connectivity trends for high-speed Internet including DSL, cable, and satellite across the USA.

What The Data Reveals:
Studying the data numbers of the index reveals the exact geographic data down to the zip code level revealing that affluent areas have the highest demand for broadband, and that poorer areas such as the inner cities or rural areas show demand well below average.  “This reinforces the belief that broadband has not worked itself down to the lower income segments of society.  This also correlates to their lower use of personal computers, cable television, and other products and services.  But new trends can emerge quickly and BuyTelco’s Index will uncover shifts in momentum before the street recognizes these trends opening up new opportunities in heavily populated areas,” said Steven McKean, CEO and President of BuyTelco.

Purpose Of The BBI:
The purpose of the BuyTelco Broadband Index (BBI) is to measure current month and historical trends as it relates to broadband demand in the United States on a relative basis to area populations and households.  Each month's BBI measures the current month’s and historical trends of broadband demand, analyzes and screens dozens of behavioral demographic variables down to the “granular” level, and offers the latest updated statistics and trends such as:

  • Where are households looking for broadband geographically located?
  • Where are they in the buying process?
  • What are they selecting when both cable and DSL are available?
  • Who wants broadband?  What are the demographics?
  • What do these people have in common?
  • Where is the highest and lowest demand by state and city?
Index Methodology:
The data compiled for the BBI is derived from broadband Internet consumer transactions at   BuyTelco is a leading e-commerce site that specializes in providing comparison shopping information on the high-speed Internet service providers in the US.  Since its inception, BuyTelco has executed broadband availability searches for well over 2 million customers.  Produced in conjunction with Targus Information Services, the BBI incorporates third party databases and proprietary statistical analysis to glean, categorize, and quantify additional behavioral and demographic relationships.  “The Telecommunications industry will use the BBI for pinpointing demand, targeting marketing resources and getting a true measure how their products and services stack up against the competition,” stated Steven McKean.

The Future Of The BBI:
Although the BBI is targeting information on broadband usage, it will be expanded to measure other dimensions of broadband demand. "For example, we will be tracking how lower-priced broadband services stimulate the demand for services in lower-income brackets," explained Steven.  The BBI will issue updated statistics and trends on a monthly basis, with the next issue of to be published on January 9, 2004.

BuyTelco operates, an open marketplace where customers compare and order broadband solutions for their home or small business. It is a Web- and phone-based resource for real time broadband service availability checks, pricing and promotions from multiple providers.  

For more information about the BBI, contact Matt Hockin, Intrapromote, via email to

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