URLwire
for Thursday, December 18, 2003 - Online news headline linking services
are welcome to link to this story
BuyTelco
Announces New Broadband Index
(BBI) Measuring
High Speed Internet
Demand Across The USA In “Real-Time” |
| . |
Revealing Data Shows
Highest Demand From The Affluent, And
Low Demand From The
Poor and Rural Segments Of American Society. |
| . |
 |
|
| The purpose of
the BuyTelco Broadband Index (BBI) is to measure current month and historical
trends as it relates to broadband demand in the United States. |
|
November 2003 (see
complete report)
|
State
|
Rating
|
State
|
Rating
|
|
Utah
|
166
|
South Dakota
|
37
|
|
Colorado
|
162
|
Alaska
|
41
|
|
Iowa
|
146
|
Rhode Island
|
51
|
|
Maine
|
139
|
Louisiana
|
52
|
|
Oregon
|
133
|
Oklahoma
|
54
|
Ratings are indices measuring demand
against aggregate data. For example, a rating of 120 means that activity
is 20% greater than average for that metric. |
|
|
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URLwire archives since 1994
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What is the demand for broadband in
the affluent areas of the USA versus the poor and rural areas? Where
are consumers in the buying process? How does demand breakdown among
demographic groups? The BuyTelco
Broadband Index (BBI) answers these questions and more with its monthly
roundup of connectivity trends for high-speed Internet including DSL, cable,
and satellite across the USA. http://www.buytelco.net/bbi.asp
What The Data Reveals:
Studying the data numbers of the
index reveals the exact geographic data down to the zip code level revealing
that affluent areas have the highest demand for broadband, and that poorer
areas such as the inner cities or rural areas show demand well below average.
“This reinforces the belief that broadband has not worked itself down to
the lower income segments of society. This also correlates to their
lower use of personal computers, cable television, and other products and
services. But new trends can emerge quickly and BuyTelco’s Index
will uncover shifts in momentum before the street recognizes these trends
opening up new opportunities in heavily populated areas,” said Steven
McKean, CEO and President of BuyTelco.
Purpose Of The BBI:
The purpose of the BuyTelco Broadband
Index (BBI) is to measure current month and historical trends as it relates
to broadband demand in the United States on a relative basis to area populations
and households. Each month's BBI measures the current month’s and
historical trends of broadband demand, analyzes and screens dozens of behavioral
demographic variables down to the “granular” level, and offers the latest
updated statistics and trends such as:
-
Where are households looking for broadband
geographically located?
-
Where are they in the buying process?
-
What are they selecting when both cable
and DSL are available?
-
Who wants broadband? What are
the demographics?
-
What do these people have in common?
-
Where is the highest and lowest demand
by state and city?
Index Methodology:
The data compiled for the BBI is
derived from broadband Internet consumer transactions at http://www.buytelco.net.
BuyTelco is a leading e-commerce
site that specializes in providing comparison shopping information on the
high-speed Internet service providers in the US. Since its inception,
BuyTelco has executed broadband availability searches for well over 2 million
customers. Produced in conjunction with Targus Information Services
www.targusinfo.com, the BBI incorporates
third party databases and proprietary statistical analysis to glean, categorize,
and quantify additional behavioral and demographic relationships.
“The Telecommunications industry will use the BBI for pinpointing demand,
targeting marketing resources and getting a true measure how their products
and services stack up against the competition,” stated Steven McKean.
The Future Of The BBI:
Although the BBI is targeting information
on broadband usage, it will be expanded to measure other dimensions of
broadband demand. "For example, we will be tracking how lower-priced broadband
services stimulate the demand for services in lower-income brackets," explained
Steven. The BBI will issue updated statistics and trends on a monthly
basis, with the next issue of to be published on January 9, 2004.
About BuyTelco.net:
BuyTelco operates BuyTelco.net,
an open marketplace where customers compare and order broadband solutions
for their home or small business. It is a Web- and phone-based resource
for real time broadband service availability checks, pricing and promotions
from multiple providers.
For more information about the BBI,
contact Matt Hockin, Intrapromote, via email to
matt(-at-)intrapromote.com.
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