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Judges in all product categories use General Criteria including excellent production values, universal human values, appeal to children, age appropriateness when making their decisions. The Parents’ Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity.
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During their twenty-five year history, the Parents’ Choice Awards program has established the benchmarks of achievement in children’s media; trust for the consumers and credibility with the press.

Fewer than 15% of those items submitted to the Parents’ Choice Awards program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the coveted and prestigious achievement of being honored with a commendation from the Parents’ Choice Awards program. 

Product Categories and Criteria
Product categories in the Parents' Choice Awards program include: audio recordings, books, toys, software, magazines, television programs, home videos, dvd, and video games. Parents’ Choice evaluates, reviews and awards the best products produced for children, be they infants or young adults. 

Judges in all product categories use General Criteria including excellent production values, universal human values, appeal to children, age appropriateness when making their decisions. The Parents’ Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity. Judges are interested in how a product helps a child grow in many ways: socially, intellectually, emotionally, ethically, physically. Products must be free of racial or gender bias. Above all, products must not extol violence. 

Parents' Choice Award Levels
The Parents' Choice Gold Awards are given to those books, toys, games, videos, software, magazines, audio recordings, and television programs that are judged as the highest quality, most appealing products in their genre. Criteria for judgments include the highest production standards, universal human values and a unique, individual quality that pushes the product a notch above others. 

The Parents' Choice Silver Honors are given to excellent products that, like the Gold Award winners, are designed to entertain and help children develop universally ethical attitudes, and rigorous standards and skills. Silver Honors come in a high second with one or more evaluating groups. Silver Honors are highly prized-like the Gold Awards-for production and human values.

The Parents' Choice Recommended seal indicates that our committees found the product distinguished enough to give it a notch above our "Approval" rating. In other words, this commendation implies our approval and, even beyond that, our thorough recommendation for reasons of production, appeal and fulfillment of its clear intent. 

The Parents' Choice Approved seals are given on the basis of the production, entertainment and human values they exemplify. A Parents' Choice Approved seal indicates a wholesome product that helps children enjoy developing physical, emotional, social or academic skills. 

The Parents' Choice Classic Award is given to material that meets the criteria for our Gold Award and that, for at least five years, has maintained its original excellence. The Classic Award indicates the product, program or experience has stood the test of time. 

The Parents' Choice FunStuff Award was created in response to requests for PCF to identify value priced age-appropriate products such as kits for making a keepsake for Grandma, party games, or birthday party gifts that won’t break the bank - nonviolent products that may not be "educational" but are well produced and fun. 

URL:  http://www.parents-choice.org/ 
Copy courtesy of Parent's Choice Foundation

^{- Dec 21, 2004}

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