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HotJobs.com Will Spend Half of  '98 Revenue For SuperBowl TV Ad
 
Hoping to follow in the footsteps of such now-known brands as Apple Computer and Auto-By-Tel, HotJobs.com, a small company that lists job openings on the Net, will spend nearly half of it's entire 1998 revenues on a single 30 second commercial on this month's Super Bowl TV broadcast. Ironically, one of HotJobs rivals, The MonsterBoard, has also purchased commercial time on the broadcast.

The Super Bowl typically attracts each year's biggest TV audience, averaging 90 million viewers for the game. The second most-watched show last year was the Academy Awards with 55.3 million viewers, (according to Nielsen Media Research). Source at Fox say they are getting an average $1.6 million for a 30-second commercial slot on the Super Bowl, which is an increase of  23 percent from the 1998 game

Many years ago, Apple Computer tried a similar strategy when it introduced the Macintosh personal computer during the 1984 game.  Some might even remember the stark ad depicting an Orwellian like future.  An Internet based company taking a risk during the Super Bowl is nothing new.  In 1997, Irvine CA based Auto-by-tel.com Inc., bought an ad, spendind nearly 25 percent of its revenue to do so. Some reports said revenue jumped so much after the ad appeared that they returned to advertise during the 1998 Super Bowl. Auto-by-tel founder Pete Ellis said the Super Bowl worked great for establishing a brand name, and Richard Johnson, a  co-founder and chief executive of HotJobs, is hoping for the same result.

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