URLwire tm     February 14, 1997

Baseball America to Provide Content to Fanlink Web Site

      As pitchers and catchers prepare to report to spring training in Florida and Arizona, FanLink Enterprises, which bills itself as "The Home of Minor League Baseball on the Internet," is preparing for the upcoming season as well. And this year, FanLink brings a bonafide heavy-hitter to the plate as Baseball America, the nations' leading all-baseball newspaper, begins to provide online content. Baseball America will publish a selection of articles from each of their bi-weekly issues during the 1997 season, with significant emphasis on the minor leagues.

Founded in October of 1995, FanLink is the only internet consulting firm in the United States specializing in minor league baseball.

By the end of the 1996 regular season, FanLink was hosting 35 teams from across North America. Coverage included teams from the Pacific Coast League, the American Association, the Texas League, the Eastern League, the California League, the New York-Penn League, the independent Texas Louisiana League and the Hawaii Winter Baseball League. Additionally, user interest was quite high, with over 1,700,000 baseball fans accessing the site.

On FanLink, users can explore teams and leagues through various indices, and can read up on teams who subscribe to the FanLink service. FanLink offers two team formats: "The FanLink Site" which is a comprehensive, turn-key web site, and "The FanLink Page," a condensed version of the full site which links through to an existing site created by third-party content providers.

FanLink can be found on the world wide web at http://www.fanlink.com. Baseball America Online can be found at http://www.fanlink.com/ba. Netscape Navigator 3.0 is recommended for optimal viewing.

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This is a private Web-based version of Eric Ward's URLwire tm advance E-mail news service. The URLwire tm is sent via Email only to media folks who cover specific upcoming Web events, breaking Web news & significant Web launches, in ten countries. Online news services are welcome to point to this advance story...- Eric