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 URLwire for Friday, April 23, 1999

Teens.Coolshopping.com Launch Blends Community and Commerce
 
Unique mix of content and commerce makes shopping  an interactive experience for teenagers, and offers parentally controlled shopping capabilities powered through a distribution partnership with iCanBuy
 
Coolshopping.com, the critically acclaimed GenX themed shopping Directory, today announced the launch of  Teens.Coolshopping.com at http://www.teens.coolshopping.com
 http://www.teens.coolshopping.com
This interactive destination site for teenagers integrates Coolshopping.com's feature rich teen-oriented content, with secure, parentally controlled shopping capabilities powered through a distribution partnership with iCanBuy ( http://www.icanbuy.com ), the first web site that enables parents to set up an online cash account for their children, with personalized spending limits and account management capabilities.
 
Teens.Coolshopping.com extends the genre of its parent site, Coolshopping.com (http://www.coolshopping.com), through a dynamic presentation of a fictional cast of teenagers dubbed the 'Coolteens'.  Teens.Coolshopping.com allows interactive exploration of the personalities, friendships, likes, dislikes, and wishlists of the Coolteens, weaving contextual integration of featured products, and ultimately leading to parentally controlled purchasing capabilities via iCanBuy.
 
Teen visitors to Teens.coolshopping.com will find characters like Flynn, the dreamy swim team star, and learn that his 'Wishlist' includes a strawberry iMac, and Keara, who aspires to be a writer and is saving to buy word processing software with her iCanBuy account.  Through exploration and interaction with the Teens.Coolshopping.com community, teen visitors can 'relate' and 'connect' with the collection of teen personas, identifying with those who are most like themselves, yet do so in an environment that preserves their anonymity and privacy.
 
The intersection of Coolshopping.com's content and community and iCanBuy's commerce engine is an industry unique e-commerce model that results in an engaging, compelling, and positive first online shopping experience for net-savvy teenagers.
 
Coolshopping.com, founded in 1997, is an award-winning shopping directory showcasing over 1,500 of the web's highest quality merchants. Like the Teens.Coolshopping.com site, Coolshopping.com mixes the shopping experience with an interactive cast of characters.  Coolshopping.com is headquartered in Pittsburgh, Pennsylvania.
 
IcanBuy.com was founded in 1998 to create the first online tool that helps teens and kids manage money wisely.  iCanBuy.com enables young people to shop at top Internet retailers, bank at Security First Network Bank, build a gift registry and donate to charities online--all with a unique parental approval system.  Among iCanBuy's participating merchant sites are Outpost.com
(Nasdaq: COOL);  Whutever@iCanBuy.com, by Fingerhut Companies, Inc.  (NYSE:FHT); Designer Outlet, and MXG Online.  iCanBuy's headquarters are located in the South of Market (SOMA) area of San Francisco.


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