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Modacad, Inc. Launches Women's E-commerce "Style" Shopping Site

Styleclick.com is designed to fill the needs of the growing online female consumer base. Recent research suggests, visual differences, more than price, determine women's shopping choices.

Modacad, Inc. (NASDAQ: MODA), recently announced the launch of styleclick.com: from fashion to footwear, from overalls to the 'little black dress,' this e-commerce site brings women all of their shopping needs in one location at http://www.styleclick.com. 
 
"Research shows, women are the fastest growing segment on the Internet and currently account for 70% of online retail sales," stated Maurizio Vecchione, president and chief operating officer of Modacad.  "Today's women have the money, but no longer have the time to spend it. It is this lack of time that is driving women to the Internet.  Styleclick.com offers these consumers the equivalent of a personalized shopper with the brand and product choices made available at their fingertips."
 
One stop shopping for the most popular products in apparel and footwear can be found within styleclick.com with other "style" related categories such as cosmetics, accessories, and home furnishings to be added soon. Unlike many shopping sites today, consumers will find "first-line" merchandise, not last years leftovers, from the brands they want including, GUESS, Fossil, Nicole Miller, Sbicca Sandals, XOXO and more.

Styleclick.com also offers many products in high resolution with the ability to pan and zoom in to inspect fabric texture, buttons and stitching. Featured products can be viewed in high resolution, three-dimensional rotation, providing a visually rich image that allows consumers to see the products from all angles in order to make an informed purchasing decision. Styleclick.com is  ptimized for the Intel Pentium III processor to deliver a more realistic, compelling on-line shopping experience.
 
Modacad developed styleclick.com to fill the needs of this growing consumer base.  Women are "browser" shoppers not "functional" shoppers - comparison shopping is important.  Recent research suggests, visual differences, more than price, determine women's shopping choices. Styleclick.com is the first e-commerce site to provide image-by-image comparisons by category where women can compare related products from different manufacturers and visually compare the look of the items, not just the price.  This creates a more realistic shopping experience. Finally! window-shopping on the web.
 
"Historically, online retailers have done a poor job of selling because there hasn't been any intelligence built into the sites themselves.  Most have collected data about their customers but few have analyzed that data and used it to offer shoppers a customized experience," stated Joyce Freedman, Modacad's chairman and chief executive officer. "Through styleclick.com we have built an experience that simulates that of a traditional shopping experience.  Real-world stores encourage browsing and impulse buying through product placement similar to that at styleclick.com."

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