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Monday, July 6, 1998
C Notes Interactive Buys Cool Site Of The Day
Gives site a facelift and plans Cool Site of the Year awards show
After several months of negotiations, New York-based C Notes Interactive, Inc. has completed its purchase of Cool Site of the Day from Norfolk, VA-based InfiNet Company. The announcement was made by Mike Corso, President and CEO, C Notes Interactive.
Launched in August 1994, Cool Site of the Day is a wildly popular Internet site that features interesting, provocative, and irreverent web sites from around the world. Sites are chosen that demonstrate notable strides in innovation, content, programming and graphics. Corso will serve as the new Arbiter of Cool and will be responsible for the overall operation of the Site with help from MadCap Internet Development.
New additions to the Site include Cool Zones--links to the 10 most essential sites in 15 categories: Cool Music, Cool Books, Cool Sports, Cool Travel, Cool Stuff, Cool Activism, Cool Audio/Video, Cool Community, Cool Software, Cool TV, Cool Jobs, Cool Fashion, Cool Cars, Cool Money, and Cool News. Other enhancements planned for Cool Site of the Day include the incorporation of News links, and an enhanced Chat and Message board area. In addition, a deal is in the works with a major search engine to integrate search capabilities into the Site.
The acquisition of Cool Site of the Day by CNI, a leading Internet marketing firm, provides the company with a top Internet brand association, site publishing, a solid traffic base, advertiser connections, and the Cool Site of the Year Awards Show (widely regarded as the "Oscars" of the Web). "When the opportunity arose to manage Cool Site of the Day, I jumped," said Corso. "Everyday, thousands of new sites are born on the Web; I wanted to be the one to introduce the cream of the crop to the Internet universe. Of particular interest to us was the chance to organize the grandest Cool Site of the Year Awards Show."
CNI will position Cool Site of the Day as a user-friendly site with appeal to both newbies and those on the cutting edge in a way that is simple, conveniently organized, and enjoyable.
According to Steve Fuschetti, Executive VP of InfiNet Company, "InfiNet's commitment to focus on our core business lines led to the decision to sell Cool Site of the Day. We wanted to make sure Cool Site of the Day would end up in the right hands and maintain its position as a popular web destination. C Notes Interactive was the obvious choice to breathe new life into an already valuable Internet brand."
Said Corso: "InfiNet did a great job building Cool Site of the Day into a wonderful service; it's utility and simplicity are what makes this Site a refreshing stop on the Web." He continued: "Newbies need a guiding hand; that's why Cool Zones, a major Search Engine, and News links will be integrated into the Site for the first time. Visitors will treat Cool Site of the Day as a launching pad but will also return to the site to participate in the community building that will also be introduced to the Site."
MAJOR AWARDS SHOW PLANNED
The 1998 Cool Site of the Year Awards Show, scheduled for January 21, 1999, is anticipated to be the biggest and best ever. "It will be a huge Internet event featuring an engrossing review of the Web's state-of-the-art," said Corso.
Over 1,000 guests are expected to attend the Awards gala for an evening of great music, great food, special surprises, and an entertaining awards presentation. This year's event will benefit from a far reaching marketing and PR blitz that will include radio advertising, cross promotions with a variety of Web sites, and grand prize contests and giveaways.
CNI was advised on this transaction by Peter Fields of Phillips Nizer Benjamin Krim & Ballon LLP
Advertising sales will be handled by 2CAN Media, the largest site-focused, brand-focused advertising representation company in the industry.
ABOUT C NOTES INTERACTIVE: C Notes Interactive (http://www.cnotes.com) has been providing clients in the music, CD-ROM, film, game, and telecommunications industries with a wide range of Internet consulting services (clients include the Elektra Entertainment Group, V2 Records, the Warner Music Group, and the Music Boulevard Network).
ABOUT MADCAP: MadCap Internet Development Inc., one of the few companies on the Web dedicated solely to producing and updating content on the Web. The people at MadCap have worked with companies like People Magazine, Apple Computer, AltaVista, DoubleClick and Kodak.
ABOUT INFINET: InfiNet Company (http://www.infi.net)
is a partnership of Gannett Co. Inc., Knight Ridder and Landmark Communications.
InfiNet is the leading provider of online publishing solutions for newspapers
and is also a leading consumer Internet service provider with marketing
affiliates throughout the United States.
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