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New Internet Rogator Online Survey Tool Launches In U.S.

Want to know what your visitors are thinking? Survey them free with the Internet Rogator and get real-time interactive feedback

After a highly successful test launch in Germany, the Internet Rogator Market Research Survey Tool is now available to American clients. Developed by Heidingsfelder-Gruppe in Germany and offered exclusively in North America by MM Designs Inc. of Big Rapids, Michigan, the Internet Rogator provides an innovative, multi-functional Internet market research instrument that sets new standards in on-line surveying.

To introduce the Internet Rogator, MM Designs offers its site visitors the chance to build their own interactive survey created to their specifications for free. For details, check the Internet Rogator web site at http://www.internet-rogator.com.

"User friendliness makes the Internet Rogator unique," says MM Designs' Alexander Weber. "Until now, few surveys on the Internet took into account the specific requirements of this new medium. But with the Internet Rogator, market research firms, companies of all sizes, and universities and schools can be up and running with reliable and revealing surveys in a matter of minutes."

Programmed exclusively in UNIX, the Internet Rogator is controlled purely through HTML pages. Every browser can access the research tool without add-ons, and the Internet Rogator is designed for clarity and simplicity while engaging and intriguing the user. Because of its modular design structure, the Internet Rogator can be adapted to the newest market research developments. Weber sees applications for this dynamic research tool for companies large and small. "Our clients will be able to measure customer satisfaction and advertising effectiveness, and get beta test feedback. They can learn what's important to web site visitors, gauge product awareness, monitor product positioning, and test product names, concepts and packaging. The Internet Rogator helps clients learn more about their customers and even develop customer profiles."

Applications in academia include determining student satisfaction and preferences, and monitoring attitudes and concerns of faculty members. MM Designs currently offers Internet Rogator surveys in four configurations: Bronze, Silver, Gold and Platinum. The free Bronze Introductory Survey includes ad banners, a maximum of five questions (simple answer only), and one month maximum exposure. For a small fee, clients can opt for the Silver Survey with no ad banners, simple and multiple answers and text entry, no maximum number of questions and a maximum time period of one year. For a slightly higher fee, the Gold Survey includes all Silver options plus six display options and six layout options. The Platinum Survey adds custom-made graphics and all options (including routing) that are available only through MM Designs. Weber notes, "To do a full survey through the web with Gold or Silver it's about $100 to $200 -- quite a bargain for such a high-class product."

To learn more about the Internet Rogator and its applications, provide input for your free Bronze Survey, or to "test drive" several surveys created with the Internet Rogator, check the Internet site at http://www.internet-rogator.com. Or contact Alex Weber via e-mail at aweber@internet-rogator.com .

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