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URLwire for Monday August 9, 1999
.
Creative Labs and Epitonic MP3 Site Announce LAVA! Collaboration
 
. Epitonic will make available LAVA! enhanced songs. LAVA! (Live Audio Visual Animation) is Creative's groundbreaking interactive music technology.  The first enhanced songs, selected from Epitonic.com's electronica genre, include tracks from DJ Abstrakt, The Infinite Posse, and Jondi and Spesh.
http://www.Epitonic.com
   
"LAVA! is the ultimate visual enhancement technology for Internet music," said Mike Barnes, Internet marketing manager for Creative Labs, Inc. "Our relationship with Epitonic.com will not only give LAVA!- enabled users exposure to quality new music, but also demonstrate the first cutting-edge
library of LAVA! Music-Video-3D files. The LAVA! initiative is not only about delivering the listener a radical new desktop music-video experience but also about enabling artists, musicians, DJs and on-line labels with an easy-to-use but powerful visual solution for innovative marketing and promotion. LAVA! generates a provocative and compelling visual identity or 'advertainment' which can be speedily distributed via the web in association with digital music downloads."
http://www.Epitonic.com
The first LAVA! enhanced songs are selected from Epitonic.com's electronica genre, include tracks from DJ Abstrakt, The Infinite Posse, and Jondi and Spesh.

Creative's LAVA! technology allows for the easy customization of images in interactive 3D visual scenes that dynamically react and respond to specific audio frequency bands in real-time, making it possible for an instant music video to be created.  LAVA! gives visual expression to music and allows MP3 enthusiasts, musicians, and artists to express their creativity in visual terms; changing the Internet music experience from one in which music only defines a listening experience, to one in which the music actually manifests a complete, immersive and personalized visual experience.

"Epitonic's cutting-edge, hand-picked selections, combined with LAVA!'s cool graphics, create a customized experience that is unique to the Web," said Aaron Newton, Epitonic.com's president and founder.  "Delivering music and graphics directly to the individual listener is an example of how the online music industry is speeding past the offline industry and becoming its own animal."

Founded in January 1999, San Francisco-based Epitonic, Inc. has emerged as the leading source for cutting-edge downloadable music on the Web. Epitonic's mission is to help people discover and enjoy great alternative music, and its editorial staff of music-industry insiders focuses on licensing only the best songs from quality record labels such as Ubiquity, Slowdime and DeSoto. Every day, Epitonic visitors download over 15,000 MP3 tracks in diverse alternative genres such as indie rock, dance and electronica. Epitonic solves the dilemma: With so much music on the Web, how do you find the good stuff?  For more information, visit http://www.epitonic.com.

Creative Technology Ltd. develops, manufactures and markets a wide array of advanced multimedia solutions for the PC, entertainment, education, music and productivity tools markets.  Creative's products are marketed through the OEM, systems integrator and retail channels under a variety of
trademarks, including the "Blaster" family name.  With the new Sound Blaster® PCI standard, Creative has produced a solution that utilizes a combination of hardware and software for near-perfect compatibility with existing DOS and Windows titles. Creative's corporate headquarters and primary manufacturing are based in Singapore, with sales, distribution and research and development being carried out through an extensive, global network of subsidiaries located in North America, Europe, Asia and Africa.
 


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This is a private Web-based version of Eric Ward's URLwire. URLwire is a low frequency E-mail news alert service which covers significant Web launches, events, and online happenings, and is sent only to writers, reporters, Web guide editors, and site reviewers who earn a living covering the high end of the Web. It is matched personally by me to your subject interests, not automated, and importantly, not annoying. Send your exact subject interests to: Eric@urlwire.com (Voice 423.637.2438).

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