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Label Maker Avery Launches Do-It-Yourself Site

Avery's Personal Creations site shows consumers how to print personalized greeting cards and more at home, with store-bought quality

Avery Dennison Worldwide Office Products today launched its newest site on the Web, AVERY Personal Creations, to inspire consumers everywhere to let their creativity grow using their home computers and printers. AVERY Personal Creations can be found on the Internet through the Avery Web site at http://www.avery.com.

Through images of finished projects, the new site helps visitors create their own personalized cards, envelopes, invitations, labels and more. Step-by-step instructions and formatting tips provide specific project ideas for birthdays, special events, holidays and many other occasions.

The site also encourages visitors to share their own special designs and project ideas through the AVERY - Your Creations! Contest. AVERY Personal Creations will showcase on the site ideas sent in by site viewers each season.

"We created the site to be a source of inspiration for fun, personalized, creative printing projects and ideas," said Shirley Gleiter, product manager on the AVERY Personal Creations line for Avery Dennison Worldwide Office Products. "The site is an easy-to-use resource that consumers can visit again and again for updated project ideas, new and unique tips, help with design and printing and much more."

The AVERY Personal Creations product line, which carries the Good Housekeeping Seal of Approval, features high-quality, heavyweight cardstock and labels that give homemade creations brilliant color and quality, and print easily on ink jet printers. The products are offered in a variety of shapes and sizes and are unprinted, so consumers can use any creative software to add their own personal designs. Avery Dennison Worldwide Office Products developed the AVERY Personal Creations line to meet growing consumer demand for a superior line of printable supplies that are designed for creative, personal use, yet provide store-bought quality.

Avery Dennison Worldwide Office Products is the world's leading manufacturer of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index dividers and other office-, home- and school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is based in Brea, Calif. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at http://www.avery.com or call the Avery Consumer Service Center at 1-800-25-AVERY.

The AVERY Personal Creations site was created by SpectraCom, Inc., a Milwaukee-based agency that specializes in the development of electronic marketing solutions, including Internet, Intranet and Extranet development, CD-ROM and Web integration, strategic online planing, market research and public relations. You can find SpectraCom on the Web at http://www.spectracom.com.

Avery and Avery Personal Creations are trademarks of Avery Dennison Corporation.

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