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|Site Announcement Date: August 31, 1999|
|Fanball.com, Inc. Announces the Launch of Fanball.com
Fanball.com distinguishes itself from competing on-line fantasy sports services in terms of its in-depth player coverage, exclusive NFL Coaches Association Chat Line, real-time updates, automated league/commissioner services, interactive sports chat streaming capabilities, and its association with the highly-respected and best-selling magazine, Fantasy Football Weekly (FFW), which is entering its seventh year of publication.
Fanball.com, Inc. today launched Fanball.com, an on-line fantasy sports service bringing the most authoritative Internet content dedicated exclusively to fantasy sports fans.
An estimated 15 million Americans will play fantasy football during the 1999 NFL season, contributing to what CBS Sportsline has determined is fast becoming a $5 billion a year industry (Source: Silicon Alley Reporter). It is the goal of Fanball.com to become the leader for fantasy sports on the Internet. We want to capitalize on a target market that is rich in prized demographics and already in commerce on the Internet, says Rob Phythian, CEO, Fanball, Inc.
Fanball.com combines the most comprehensive content and analysis in the industry with state-of-the-art, on-line technologies such as a real-time automated commissioner and league services. Fanball.com will also be offering a one-of-a-kind weekly contest where every fantasy franchise owner will have a shot at a $1 million pay-out for picking the perfect starting fantasy lineup. In addition, Fanball.com has signed an exclusive agreement with the NFL Coaches Association where coaches from around the NFL will be chatting weekly on Fanball.coms site.
Fantasy football players from around the country will get their chance to interact directly with NFL coaches, which is a first of its kind relationship in our industry, says Phythian.
Weve positioned Fanball.com to be the one-stop shop for fantasy sports enthusiasts, says Phythian. In the information age and particularly in the world of fantasy sports, where fans seek the most up-to-the-minute information, our combination of on-line technology and the most expansive fantasy sports coverage available will make Fanball.com stand out against the competition.
Distinctive Site Features
Weekly Million Dollar Challenge
The online edition is expected to build on the success of Fantasy Football Weekly (FFW) magazine. Fanball.com, Inc. CEO Rob Phythian conservatively estimates that Fanball.coms first year will generate 100 million site visits and expects large growth potential, based on exploding consumer interest in and access to the Internet.
Fanball.com will prosper from a range of cross-promotional collaborations, including marketing partnerships with other on-line fantasy football sites, a national and regional advertising campaign, national sponsorships with Sprint PCS, Visa and Ebay, and the symbiotic advantages of cross-promoting the publication and on-line edition on each others pages, says Phythian.
A national advertising campaign launched in USA Today and national dailies will complement the development of a syndicated radio talk show to be distributed via the One-on-One Sports Network at the start of the 1999 NFL season. In addition, Fanball.com has developed a pre-game TV show for syndication on Fox Sports TV stations and distributed nationwide via satellite.
As the one-stop shop for a range of fantasy sports (including impending online fantasy sports editions for PGA Golf, NASCAR, Major League Baseball, NBA basketball and NHL hockey) the Fanball.com on-line initiative is being aggressively promoted over major Internet search engines and portals to reach both fantasy sports enthusiasts and general audiences.
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