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BusinessLink, Inc. Announces Innovative Opt-In E-Mail List Management Service

E-mail service provides businesses and customers with direct interaction

BusinessLink, Inc., an E-mail list management and internet publishing company, announced today that it has launched AEMS - Advanced E-mail List Management Service <http://www.OptIn-Email.com>. AEMS is a database-driven internet technology that allows any company to build opt-in E-mail lists of customers/members who visit their web site, in order to gather detailed demographic information and maintain contact with them.

A company's ability to contact customers, vendors, associates, and people interested in its products or services can be greatly enhanced by using the Opt-In E-mail service. Opt-In means a subscriber has requested to be added to an E-mail list. This is different than "spamming" or sending unsolicited e-mailings. Rather, Opt-In is designed to deliver requested material to the company. Opt-Out means that someone on an E-mail list may opt-out, or be removed.

The benefits to a company-no matter what the size-are manifold. The Advanced E-mail List Management Service option allows:

- Customers to keep informed of products and services through periodic E-mailings

- A company to gather demographic information which can be used to target messages to subscribers/customers

- A company to obtain specific information about their customers, such as gender, age, education level, marital status, household income, occupation, etc. This allows emailings to specific types of subscribers/customers

- A company can personalize emailings to subscribers/customers

The Opt-In service can be easily integrated into any existing web site. Only a few lines of code actually reside on the specific company's web site, with all of the processing and database management taking place on BusinessLink's secured internet servers. BusinessLink uses advanced internet technology. Their entire system uses a web-based management interface. Although the service is aimed at medium to large businesses, it can also be used by smaller businesses. The Opt-In service works with text based or HTML based E-mail.

Jay Robinson, Director of Electronic Marketing for Boulder-based Wild Oats Markets, Inc., the country's second largest natural foods retailer says, "We're excited about the Opt-In service with respects to our E-mail data base-particularly with regards to customers in our loyalty marketing program. This advanced E-mail system will allow us to best serve our customers."

A new partnership with The Second Wind Advertising Agency Network, one of the world's largest advertising agency networks, with over 500 members, will be offering its ad agency clients, Advanced Email List Management Services. The Second Wind Network is made up of mainly smaller to mid-sized agencies, design studios and PR firms.

How does Opt-In Email compare with Direct Mail?

The costs of Opt-In Email are dramatically lower. On average, it can cost between $.80 to $1.00 per name on a Direct Mail list. Whereas, it costs only pennies per name with an E-mail list.

In addition, Opt-In E-mail boasts higher response rates, and a faster turnaround than Direct Mail. With E-mail marketing, a company can drive customers and potential customers to a web site which can then interact with the customer. E-mail marketing has longer staying power: A customer can revisit a web site over and over again, but a DM piece usually gets tossed in the trash soon after it's read.

E-mail Packed With Power

E-mail is a particularly powerful tool for staying in touch with existing customers. But conducting high volume E-mail campaigns is complex, time consuming and expensive. The BusinessLink E-mail Service Bureau is a turnkey alternative that allows marketers to outsource all infrastructure and list administration tasks (list development, list processing, transmission, reporting, and database management).

BusinessLink Inc., a privately held corporation based in Boulder, Colorado was started in 1995, and has more than 3 years experience with E-mail List Management and Internet-based Publishing. Its mission is to provide a comprehensive set of services for individuals and companies that desire to publish information using E-mail. Their services are designed for a variety of individuals, companies, publishers, and organizations across a wide range of industries.

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