Afternic.com is a new Web based service that recognizes the magnitude of domain names by providing buyers and sellers with a fully secure and convenient auction environment

"Our emphasis on security, neutrality, and professional comportment keyed to a dynamic auction-based model represents a leap forward in the exchange of these exciting new assets."  Whelan further emphasizes that almost all of the most commonly recognizable words and phrases in the English language have already been registered as domains.  The scarcity of easily recognized names is creating great interest in the aftermarket for this vital digital asset.  "In the coming years, a domain name will not only be important, but critical to positioning a company in the global marketplace." 

The Critical Difference:

Afternic.com offers a myriad of portfolio management tools and unique features enabling buyers and sellers to perform online transactions, place automatic bids, track activity, and keep precise account summaries of their holdings.  These include:

-- Up-to-date market making information, research and analysis essential to informed decision making;

-- DNescrow(SM), Afternic.com's exclusive registration transfer process, ensuring risk-free transactions;

-- Customer service with a live representative, including on-line help and chat;

-- Appraisal Boards providing a forum for visitors and members to comment
upon the value of any domain name, thereby creating a vehicle to assess its worth and viability

"In order to experience any volume, an effective Domain Name Exchange requires valuation tools and information so buyers and sellers can get a sense of market price" notes Chris Maroney, AFTERnic.com's co-CEO.  "After a sale, a secure, convenient transfer of both domain rights and funds is necessary. Afternic.com combines a best-of-breed auction product with an in-depth understanding of the Domain Name aftermarket to address the valuation mystery on the front end and the transfer & escrow exposures on the back end." 

More Than An Auction Site:
Afternic.com has positioned itself as the source for up-to-date and reliable information on the domain name industry.  Industry news, statistics, trends, historical bids, public policy, and expert analysis are readily available at Afternic.com.

"Afternic.com combines the auction sophistication and excitement of eBay (NASDAQ: EBAY, http://www.ebay.com) with the resource reliability and research capabilities of E*Trade (NASDAQ: EGRP, http://www.etrade.com)," says Kate Armstrong, an Afternic.com beta tester.  "What we're doing," states Maroney, "is providing a forum where the fair market value of domain names can be
established." "At the same time, we are also creating a secure, neutral location; educating and informing both buyers and sellers; eliminating consumer mistrust; and producing true uniformity and standardization in the Domain Name industry."

Afternic.com, the Domain Name Exchange, is a privately held corporation currently headquartered at 416 West 14th Street Suite 403, New York, NY
 

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